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Resources to learn
Posted by on August 7, 2020 at 11:06 amHi, my wife is running a beauty shop in London and I want to create the best ppc campaign possible for a relative small budget. Ive paid someone to run our Facebook ads but almost no result in conversions(we haven’t seen almost any bookings). I now set up a google ads campaign using a YouTube tutorial but Im certain its not even at 30%.
I don t really know anything about ppc and google ads, and the other difficult thing is that out website is created using Wix, and the bookings are handled by Treatwell, so i can’t really track conversion, only when someone clicks on the book button on our website (which takes them to Treatwell s booking widget), but I cant know for sure if they finished the checkout process.
Some add companies contacted me about managing the campaign but I’m not really interested because the money we paid for the Facebook ads really didn’t generate any returns, not even likes. I’d work with someone like a freelancer or someone that maybe has experience and wants to start their own business, but I can also learn myself.
It s a new business and moat of our savings went in leasing the premises and redecorating and getting ready to open, in December last year. So now we were really badly hit by this as we only operated for a short while before being shut, so we can’t splash money on advertising so thats why our budget is kind of small.
Any kind of info would be much appreciated.
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2 Replies
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The best resources are directly from Facebook’s Blueprint training – https://www.facebook.com/business/learn
There are some solid tutorials on YouTube, but also a lot of muck. Jordan Platten is a great channel to learn from – https://youtu.be/1iZl0bCyDPQ
If you have any specific questions about the platform – this subreddit and quora often lead to solid responses. So utilize them too.
If you have broader strategic questions, feel free to PM me. Happy to provide some free coaching 🙂
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What type of services do you guys provided? I have run a beauty salon ads before in Singapore, mainly on facial services, waxing, nails.
If it’s similar there maybe some help that I can provide you.
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