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Reddit told me to quit my marketing agency. Here’s what I’ll do in 2026.
Posted by on December 15, 2025 at 12:55 amA few days ago, I posted a question on Reddit asking if I should quit my marketing agency and look for another role as a media buyer, data analyst, or pivot careers. The answer was clear: “Quit!”
In the days since, I’ve spent some time thinking about how to approach the next 12 to 24 months in marketing, business, and life, especially with AI growth accelerating.
Here’s what I see coming and how data/marketing pros can stay ahead.
Marketing & AI:
- Marketing is getting more expensive. Higher CAC + flat/dropping LTV = lower profits.
- Inflation keeps climbing.
- AI, tech, and apps are cheaper and easier to build → more competition → marketing becomes even more important → more expensive.
- Creative direction matters more than design.
- Good editors > writers.
- Strategy > execution/operations.
- Performance marketing is becoming a commodity.
What actually matters:
- Brand
- Narrative
- Community
- Trust
- Attention economy
For data & marketing pros:
- Spend less time on execution, more on strategy.
- Stop being framed as a “doer,” be framed as an “owner.”
- Become:
- a decision-maker on direction
- an uncertainty reducer
- the person whose absence causes chaos
- Sell the story of your impact, not just the technical work.
Where to double down in the next 12–24 months:
- Use AI to make faster, data-driven business decisions.
- Shift from reporting → advising:
- “This happened” → “This happened, it means X, I recommend Y, we take the risk of Z.”
- Build strategic authority.
- Develop clear opinions and strong POVs:
- “This KPI is mistake-driven and here’s why.”
- “This channel will degrade in 6 months.”
- “This scaling plan will destroy operations.” Humans with track records can have convictions; AI can’t.
- Make yourself less replaceable:
- Don’t just follow SOPs.
- If the quality of decisions drops when you’re gone, you’re indispensable.
Positioning:
- Avoid labels like “media buyer,” “performance marketer,” or “analyst.” Those scream execution, not strategy.
- Move towards: Growth, Strategy, Revenue, or Business Intelligence Lead
Industries that care:
- Mid-to-late stage SaaS
- Marketplaces & platforms
- Non-traditional finance / fintech
- Data-first consulting (not Big 4)
Bottom line:
2026 will reward those who think strategically, act decisively, and leverage AI to make faster, smarter decisions. Focus on impact, narrative, and positioning yourself as indispensable. Everything else will get commoditized. Act fast and think before you act.
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1 Reply
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Wait, you went from asking to giving carreer advice in the span of a few days? What kind of BS is this?
You do realize everyone who told you to quit your job won’t care if you’re still unemployed in a year, right?
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LinkedIn is leaking into Reddit. Just word salad of corporate buzzwords and AI bullshit in this post.
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