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Rebranding Question.
Posted by on November 3, 2020 at 11:16 pmI’m about to launch my website offering my services as a Content Creator/Social Media Manager. I’m using Canva for the website templates because I have never gotten WordPress to do exactly what I wanted but my question is- are photos of me necessary on the site to attract clients/customers?
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3 Replies
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You’re making yourself into a brand. You should have a brand story that’s established and well, all about you 🙂 Pictures of yourself help you appear as a human being to your potential clients. While every photo doesn’t have to be of you, you should definitely include at least a few good photos of yourself. Your template should be inviting and open, clearly stating what you bring to table with your content creator/SMM skills.
Where are you hosting your site? WordPress? There are some really easy-to-use templates available that don’t cost an arm and a leg, which is rough in the beginning.
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Photos of you are nice but not necessary. If you’re doing branding type – Neil Patel/Gary Vee type of service then yes. What I mean by that is if you’re selling your expertise as a content creator based on your personal experience and expertise then picture/videos of you would be helpful. However, if you’re selling the brand as a whole, like a face-less company – then stock photos and graphics are fine, if that makes sense.
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You may think about adding images that give the impression that your organisation is much larger and not handled just by one person. Depending on you’re sector of course.
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