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Quick question about keyword and slug changes
Posted by on May 31, 2020 at 8:41 pmForgive my ignorance, I’m very new to SEO and have tried Searching for this answer with no luck so far. It’s possible I’m slightly misunderstanding how keywords work too.
I want to target a long tail keyword, but being amateur now if I later find a better keyword for that post to target, perhaps similar but slightly less competitive. What’s the best move?
If I switch out the keywords including in the slug, will Google cause me problems or perhaps assume duplicate content?
Alternately, if I basically rewrite a new article on the same subject recommending the same paint for almost the same reason could this be problematic.
I should probably cross this bridge when I come to it, but I want to front load a few big Informational articles on a new site and would prefer not to have to re-do them entirely once I’ve actually figured out what I’m doing.
Bonus question: when targeting similar long tail keywords is it best to include variations in one article – or write two different articles on the same or similar subject?
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2 Replies
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You’re overthinking it 🙂 Like 80% of long tail keywords are unpredictable, pick one that you like thats subject oriented and based around user-intent, and Google will be able to put 2 and 2 together. It will likely rank it for related long tail queries down the line.
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That said, you shouldnt be averse to writing about the same subject twice, as long as the information is presented in a unique way.
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One thing about changing the slug – this is your page name. If you change the slug, you are effectively removing the currently existing page (causing a 404 error when a visitor or search engine spider go to find the page) while creating a new page that has no authority in Google.
Whether you rewrite the content or not, don’t change the slug – leave page name as it was when you created it.
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