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Purchased a domain with 810k backlinks
Posted by on November 16, 2025 at 7:46 pmAs the title says, we purchased an aftermarket domain and it’s currently on our parking service. I was looking through the main site SemRush and noticed we gained 180k backlinks (on the parking server domain).
Not sure what to do with it since it’s planned to be used for a different service we built. I’m not much of an SEO expert, but for $20 it was a deal that was too good to pass up – just not sure if there’s any SEO value to that many backlinks and since they all appear to be pages that were hosted on that root domain (so I assume they’ll disappear at some point?)
EDIT title is wrong. My dyslexic ass. 180k backlinks. NOT 810k
EDIT 2 I posted a photo down in the comments with some of the old pages it was hosting.
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1 Reply
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Did you take it at gunpoint for $20?
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What is the quality of these backlinks what is the domain about?
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Simple strategy, use the same theme. Be careful if only the backlinks are too.
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Realistically: If a domain with a really good backlink profile becomes available, professional domain grabbers get it within milliseconds after the drop. Some even run own registrars just for this purpose.
810k probably means a lot of backlinks from the same domain(s), like sitewide from footer, sidebar, similar. DA 4 hints to this being not really a domain worth more than $7.99.
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Post up the SEMrush report, it’s impossible to diagnose without more data. You could have a gold mine on your hands or nothing depending on where the links are coming from and what you plan to do with it. If those are active sites that aren’t spammy you could resell this for big money depending on the industry. I doubt that’s the case but could have found a needle in a haystack.
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sounds great. try to recreate a number of the exact URLs that are linked so you don’t lose the backlinks.
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Wow
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Sounds like a smart gamble, a 20$ domain with 180k backlinks could offer real SEO value but only if you do your homework. Those links might give you a head start but you need to audit them, are they high quality relevant, or spammy and toxic? If they’re sketchy, they could hurt rather than help.
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Dear OP:
A domain authority score of 4 with that many backlinks is a potential huge red flag.
You may find the vast majority of those 180k backlinks to be absolutely useless as far as passing link equity.
You should run a **Backlink Audit** using tools like Ahrefs or Semrush (BTW, I don’t have a horse in any of those races).
Plug the site in question into one of these platforms, and apply the following filters:
1. Dofollow only
2. Active links only
3. One link per domainWhy?
–> Nofollow = No SEO link equity
–>Non-active links = No value; they’re dead
–> Multiple links from same domain = diluted (minimal) SEO link equity
Good luck 🙂
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Check the web archive. The domain is used in seo purposes and that’s why it has backlinks. Check how many times the domain was dropped and re used. As it will tell us that if it was dropped more then 2 times then most probably it was used as PBN by some spammer.
Add the domain to the GSC and check the penalty.
Disawav the root domain of the backlinks.
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