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Pros and cons of having two landing pages from one Meta ad set?
Posted by on September 29, 2025 at 7:16 pmI’m pretty new to advertising on FB and IG. After a week of online research I still am not sure if I should run a bunch of video ads from one ad set or two, because I’m seeing conflicting advice. The ads are slightly different in their creative, and would go to two different landing pages. My budget’s only $20/day and as I understand it, it’d be worse to have 2 ad sets where I split the $20. So what is the best practice here?
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1 Reply
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What’s your KPI/conversion event that you’re optimizing for?
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It always depends: your, brand and vertical determine which objectives you should use.
Your saying LP, so perhaps your a service if your a service of some sort have hundreds of landing pages if you can one for each ad.
Always have Interest based Ad Sets, Considerations based ad sets and Conversions/Sales based ad sets. Your creative should match. However your budget is $20 bucks a day. One campaign with CBO and three ad sets would be enough. Each ad set could be a different destination even if the ads are the same though not ideal.
For example; one adset with interest based messaging goes to the home page, all users who visited the homepage that did not convert create a LAL and send those in consideration to a different LP with follow up messaging that informs, and then your last audience can be retargeting + site behavior been back x times focused that goes to ungatted material or that do call only ads.
Happy trails with social: audience and creative are key everything else doesn’t really matter anymore
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Keep one ad set and split the creatives to both landing pages so Meta decides where conversions come cheapest without starving budget.
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At $20/day, keep both landing pages in one ad set so the budget isn’t split and Meta can optimize. Use UTMs to track which page performs best, then consider separate ad sets once you have more budget.
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