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Product names (How to optimize best for Google Shopping?)
Posted by on June 30, 2020 at 1:46 pmHi Guys
I’ve been wondering about how to best name products on my website for my Google Shopping Feed.
Right now i’m trying to set this kind of “template” for my names, but i would like your opinion on it:The structure is:
*Brandname* *Productname* *Size* *Color* *Etc*
E.g. Nike T-shirt XL Black Limited (Just an example – not a product im selling)I compare it to regular Google Ad ads where the quality of the ad depends on both the ad text and the landing page?
Looking forward hearing you guys opinion on it.
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1 Reply
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The product names don’t necessary have to match between your shopping feed and website. On the website I’d lean towards brevity while shooting for a longer, more description shopping feed title.
Your example looks fine though. Try some a/b testing.
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