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Product feed changes that doubled our click-through rates
Posted by on October 28, 2025 at 11:32 amMade some simple feed optimizations that had way bigger impact than expected. Nothing fancy, just better data hygiene and strategic enrichment.
Changes we made:
- Added lifestyle images as additional images
- Optimized titles for each platform (not just using shopify defaults)
- Included size/color in titles for apparel
- Added urgency indicators for low stock items
- Created custom labels for seasonal products
The ctr went from 1.2% to 2.4% in about three weeks. Cpm dropped 30% too since the algorithm rewards better engagement. These weren't huge technical changes but the compound effect was massive.
Feed optimization is so underrated. Everyone obsesses over audiences and bidding but your product data quality might be the biggest lever you're not pulling.
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1 Reply
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Feed optimization is literally free money. So many accounts have terrible product data.
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30% cpm reduction is huge. The algorithm definitely rewards quality feeds.
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The platform specific title optimization is key. Google and meta want different things
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Across all ad platforms, a better optimized feed is going to lead to better results. One reason filling out all optional feed attributes is how smaller brands win against bigger brands.
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How do you implement the low stock indicators? Do you just have low stock products with a custom label and update the associated ad copy in pmax?
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