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PPC too $$$ for a startup – alternatives?
Posted by on February 12, 2021 at 2:23 pmIn my tech niche, CAC is about $400.
$30 a click is the norm. I tested it, and got about that.
This is just way too expensive.
What are some alternatives to PPC that work for people selling web agency type services?
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3 Replies
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Well the CPA and CPC for agency services is often that high, because there is a lot of money behind it. So in the end the advertising spend is worth it… but that might not be the case for every agency service out there.
Other good methods are free webinars to get users into your sales funnel.
Content marketing targeting user problems works quite well, as well as seo. If you narrow down your service to 1 or 2 specific things or problems you can easily get a decent seo ranking. Of course if you are a marketing agency and want to rank on no.1 for “marketing agency” than its going to be a though journey ;).
you may also try out partner marketing. Basically find other agencys that are specialized and might want to referr your service to their clients, when they need it. Not a realiable source of leads but it can work.
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Are you not profitable at those prices?
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Try Discovery campaigns, target in-market and custom audiences, if you have data, you should utilize it through Google and FB to find your way around, 30$ cpc is a huge number
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