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PPC Salary Survey 2025 Final Report – 10th Year Edition
Howdy Y'All
This is our 10th year doing the salary survey. It only feels like yesterday we got started on this.
We got 830 responses this year. Countries/regions are listed in alphabetical as we got 120+ slides. For reporting, the bar is 20 for the USA and 10 for the rest of world to show a country, region, province/state or a city.
I want to give a special shout out to Portugal this year as they got their own slide. Our community members from India keep showing up and getting their own sections again this year. It is great to see us continue to brach out and collect more data from around the world.
Also, the Netherlands cracked the top 3 countries this year for the first time. They knocked out Canada for the top 3rd spot for number of responses. Congrats to each country.
Some Notes
- Top 6 countries now has a slide to show how much data we get from each one
- Even less currency conversions to do this year. Remote work seems harder to come by, unless more people are getting paid in their local currency. A few people who do work remote are paid very well vs their local PPCers.
- Some people have 1-3 years experience in paid but having been working for 8-10 years, thus they can skew salaries higher.
- Some people include their bonus in their salaries I imagine. This can make their salary higher than someone who might not have. Hence why we try to use the median salary across all reports
Results Served Two Ways
Google Slides 2025 Salary Survey
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Thanks you for helping make this happen. I spend a couple weeks on this project each year and it's truly interesting to see the data doing this labour of love project.
If you see a mistake or you think something is off, let me know in the comments or DM me and I'll look into it. This folder has past salary survey results.
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1 Reply
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You are a legend for doing this, Duane.
Thank you as always. -
Salary transparency is so important to make things fair for everyone. Thanks for doing this survey this year, and every year!
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Thank you so much for this. YIKES I am underpaid for my experience level.
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Thanks a lot! How to use it properly for annual salary negotiations?
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So helpful, thank you!
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Someone is making over $2million??!!
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Duane, 10 years doing it, 10 years I’ve been amazed by the work you’ve done. Awesome.
You know what would be great? It would be extremely interesting to know what kind of compensation model agencies worldwide use. For example, in mine, we have a tiered system where the commission percentage we charge the client varies based on the investment – the higher the investment, the lower the percentage.
In addition, we charge one-time fees for campaign creation. But aside from that, we don’t charge anything else.
I know of other agencies that, on top of that, charge a fixed fee, others that don’t charge for campaign creation… and others that still follow the model of “the advertising account belongs to the agency and there is no cost transparency.”
Anyway, I’m super grateful for your work!! Keep it up!!
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Doing god’s work here. Good job!
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Thanks Duane!
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This is great. I am ridiculously underpaid. Anyone looking for a 4th year Digital Marketing Specialist?
Google Ads, Meta, LinkedIn, Twitter, Reddit, Snapchat, Programmatic, GTM, GA4, Data Studio, Excel, email, light WordPress, coding, very coachable and always learning new things.
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Well I already knew I was underpaid, but good to have data behind it. I’m actually pleasantly surprised at some of the salaries based on my experience level in other countries. Appreciate you for doing this as always man, well done, this is awesome, data and knowledge is power for us as we try to get what we deserve
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Duane you’re a real one for doing this every year. I had the opportunity to meet you in person at Hero Conf in San Diego and I mentioned how much I appreciate what you do for this community with the annual salary survey. I don’t know of many other communities that share this sort of personal info for the common good, and I think it’s such a cool thing to see when the results come out.
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Very interesting to see USA salaries, it feels like the sector is paid well when compared to other sectors around the world with the same experience and inhouse.
For example, Australia average median is $125k AUD for 10-15 years – but for the states the same time frame is $143,457…with conversion that’s $225,529.47 P/A in AUD.
I feel like US people are paid handsomely and this has probably contributed to the current employment issues I see on this sub and /marketing sub with people looking for jobs for so long – I wonder if the high salaries are just putting employers off hiring and they’ve shifted to agenices?
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Thank you for this! I used last year’s report when I was attempting to negotiate a raise with my annual performance review.
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Thank you for this report! I participate and wait for result every year =)
Helps to understand what’s going on on the market and what’s actually possible.
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