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PPC ad management
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I’m trying to build up my client list as a freelancer. I’m sure your DMs are blowing up but I’ll send ya one if you want to talk. Might be worth just going freelancer instead of an agency if you only need PPC.
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$2K is on the lower end. I’d say you should expect something around 15% of your budget.
But I don’t really understand why people are looking for a performance marketing agency like this.
Isn’t the goal is to manage the get most of your budget? Saving $600-700 on the agency and get a lower return on ad spend on $25K spend doesn’t seems like a good deal to me. -
With that level of spend, $2k a month can be doable, but it really is the lower end of the range for what you’re probably expecting. Once you’re in the $18–25k per month range, the real work isn’t just “manage campaigns.” It’s attribution, signal quality, seasonality, search term control, making sure GA4 and Google Ads are actually talking to each other, improving feed quality, tightening PMAX inputs, and making sure you’re not wasting money in all the places Google tends to quietly leak budget.
A good PPC manager isn’t just pushing buttons. They’re interpreting the data and making decisions that directly impact how much revenue you pull from the spend. For someone to genuinely improve what you’re already doing, they need the time and capacity to actually dive into the account each week, look at patterns, fix tracking issues, and watch how the algorithm is behaving. That level of involvement is why $2k ends up being the “low end,” not because people are overpriced, but because the amount of strategy and analysis behind the scenes is heavier than most people realize.
If you find someone qualified who’s willing to take on that workload at $2k, that’s great. Just make sure they actually have the bandwidth and the desire to get into the weeds with you and not just maintain the status quo.
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