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PMax or competitior campaign ?
Posted by on December 14, 2025 at 7:40 amSo I have started onboarding a new Fintech company and we set up the usual RSA which has been running for 3 weeks now, Good spends and decent conversions. Now need to starting spending more money from the budget. Which would be the ideal way to go about it ?
Option 1 : set up a new Pmax and give it two weeks with a minimum spend untill it picks up
Option 2 : set up a competitor RSA ( I know the competition is medium)
Option 3: Increase the spend in the current campaign but risk the increase of the cpaLet me know your views on these options
My biggest constraints are the business need to see some value within 2 weeks. They are not impatient but they don't understand the time factor or ppc in general.
If I get this up and running and spend more I can start asking for more money provided I show decent results -
1 Reply
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IMO option 2 is the fastest path to volume without tanking your existing performance… competitor campaigns in fintech convert immediately because intent is already there, people are actively comparing solutions.
PMAX needs 4-6 weeks minimum to learn properly in fintech because consideration cycles are longer. Two weeks won’t give you anything meaningful and explaining poor early performance to stakeholders who don’t understand PPC will kill your credibility.
Increasing budget on current RSA is safe but won’t dramatically move the needle fast enough to justify asking for more budget later. Launch competitor targeting alongside what’s working and you’ll have incremental conversions within days.
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Depending on what you have spent in 3 weeks, why not optimize the current campaign and remove anything hurting the CPA. Then you can spend more money on it safely. Then you can still test PMax if you really want but at least your current campaign would have some improvements made to it.
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