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    Pmax on Branded Search Terms

    Posted by PrideTrick7303 on July 21, 2024 at 10:45 pm

    On performance max I have checked most of the conversions are coming from my own branded terms which is normal. But there isn't any other competitor bidding for those terms.

    Is there a way I can put a limit on those search terms on "Search Results". As I want to show my branded terms only on Shopping segment of Pmax Campaign.

    PrideTrick7303 replied 1 year, 7 months ago 2 Members · 1 Reply
  • 1 Reply
  • fathom53

    Guest
    July 22, 2024 at 1:18 am

    PMax is all or nothing. Your only option is add brand as a negative keyword to PMax and then launch a standard shopping campaign. Can also launch a brand search campaign too.

  • MercerBen

    Guest
    July 22, 2024 at 1:20 am

    You can add a Brand Exclusion to a PMax campaign, that will exclude it from Search & Shopping. It’s all or nothing. 

    You could exclude it from PMax, then launch a separate Standard Shopping campaign with a high ROAS target, this would guide the Shopping campaign to fill on those brand searches.

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