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Pmax on Branded Search Terms
Posted by on July 21, 2024 at 10:45 pmOn performance max I have checked most of the conversions are coming from my own branded terms which is normal. But there isn't any other competitor bidding for those terms.
Is there a way I can put a limit on those search terms on "Search Results". As I want to show my branded terms only on Shopping segment of Pmax Campaign.
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1 Reply
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PMax is all or nothing. Your only option is add brand as a negative keyword to PMax and then launch a standard shopping campaign. Can also launch a brand search campaign too.
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You can add a Brand Exclusion to a PMax campaign, that will exclude it from Search & Shopping. It’s all or nothing.
You could exclude it from PMax, then launch a separate Standard Shopping campaign with a high ROAS target, this would guide the Shopping campaign to fill on those brand searches.
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