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Pmax feed only brand shopping campaign
Posted by on October 13, 2025 at 5:48 pmHi, we're running pmax feed only shopping campaigns and are excluding brand in the settings. We have a branded search campaign set up. From a shopping point of view, what's the best setup to capture brand, a standard shopping campaign with high tROAS or another Pmax feed only with a high tROAS? Thanks for the help!
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1 Reply
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Run a separate Standard Shopping campaign with a high tROAS target and only brand terms in exact match to isolate branded intent while keeping Pmax focused on generic traffic.
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Standard shopping campaign would give you more control and make it easier to manage.
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Use a Standard Shopping campaign for brand traffic with high tROAS. Keep your PMax feed-only for non-brand traffic. Don’t make another PMax for brand—it’ll overlap and hurt results.
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