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Please advise on my FB Ads strategy for cold-start Ecommerce store
Posted by on February 14, 2021 at 8:55 pmHi all,
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I’ve been working on an ecommerce brand in my spare time, and I’d like to start with facebook ads but I don’t know how to make them profitable.
[Screenshot of Ads Manager](https://imgur.com/ij6Y9En) These ads have been running anywhere between 3-9 days, I’ve changed the individual budgets a few times. All ads are running at Average/Above Average for Quality/Engagement. This was a lukewarm start – I had an small instagram account and a few shopify customers that were enough for a lookalike, but I used traffic ads to push a few hundred people to my site to start retargeting ads (otherwise my site only gets a couple of visitors a day).
Typical product price is £30.
So to keep it short my question is, where do I go from here? Do I just try to balance the budget between traffic and retargeting? Do I need to let them run for a few more weeks to see if they start bringing a healthy ROAS?
Any tips, tricks and/or reading resources would also be appreciated!
Thanks so much!
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3 Replies
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I always suggest running purchase conversion optimised ads, even to cold audiences. Traffic optimised ads just bring in low quality traffic who aren’t likely to purchase, even after being retargeted.
When it comes to retargeting, this is really where you start to build your funnel. You’ll probably start with a View Content retargeting, since you’ll get 1000 of these events quickest.
Regarding budgets, I like to put 70 – 80% towards prospecting (so your cold audience interest ads) and 20 – 30% towards retargeting.
Feel free to shoot me a message if you wanted some more help!
Best of luck.
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Hey Buddy!
You should create a custom audience from visitors in the last xx days (it could be up to 180 days if I’m not mistaken).
When you see a considerable size for that audience, you could redistribute your budget.
If you’re a new brand, I would recommend to start with reach/awareness campaigns for a while, spread the word about your brand (and its story) and then move to traffic, and then finally to conversion (bottom of the marketing funnel). The ideal is to continuously be on top of these three objectives, but of course, initial budgets are small.
Good luck on the journey ??
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Use this strategies to start with-Prospecting – Create lookalike audience of your past purchasers. Use this audience in your prospecting campaigns.Re-targeting – Try re-targeting only for your cart abandoners. As they have already visited your site and have added products in cart. There are really good chances that they will actually click on your ad and will complete a purchase.
If your are on shopify, definitely try our app [Addyz](https://apps.shopify.com/addyz). It comes with many campaign startegies and automation to maximise your returns on ad spends.
Good luck
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