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    Planning a career switch to PPC

    Posted by Comfortable_Leader67 on September 28, 2025 at 7:14 pm

    Hi ppl, I have 1 year of experience in SEO and I’m planning to switch to PPC since SEO hasn’t been doing that great lately after the AI overview update. I wouldn’t say it’s dead, but I just want a more stable career. So, I’ve been thinking of moving into PPC, even if it’s from a junior position.

    I just wanted to know how the PPC industry is doing. I’m mainly looking for a decent salary and a stable career. Let me know if PPC is also facing trouble or if it’s a safe move. (Need advice)

    Comfortable_Leader67 replied 15 hours, 58 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • JayWuuSaa

    Guest
    September 28, 2025 at 7:32 pm

    SEO is just going through a transition. Changing to PPC won’t make that much of a change unless…

  • w2best

    Guest
    September 28, 2025 at 8:14 pm

    I would strive for a combo of the two. Extremely valuable combination of skills.

  • ppcwithyrv

    Guest
    September 28, 2025 at 8:47 pm

    Yup AI is doing a number on SEO. Paid has been surprisingly decent as most paid appear after the AI results. I would take a step back and approach it from a different angle.

    Are you an expert? Right now you’re in training. If not what is the path to become one.

  • patangrunner

    Guest
    September 28, 2025 at 8:49 pm

    I think there’s a huge opportunity in SEO right now with all the AI transition. I’m in PPC and we’re also having to change our strategy but having knowledge in both would be great. I wouldn’t switch because of the transition – which one do you enjoy more? Dive deeper into that one and really learn more of the AI stuff I think that’ll make you very valuable.

  • Gene-Civil

    Guest
    September 28, 2025 at 9:07 pm

    I do combine the two in Amazon selling and it’s worth it

  • potatodrinker

    Guest
    September 28, 2025 at 9:46 pm

    PPC has had more budget assigned to make up for SEOs volatility. AI, in some form has been in PPC since 2010 with Google’s automated bidding launching around then so AI is pretty boring news.

    Only challenges are fending off Google raising ad click costs to hit growth targets and privacy being annoying depending on which country you’re in. Less juicy data to use in ads.

    Make a hop over.

  • Legitimate_Ad785

    Guest
    September 28, 2025 at 10:29 pm

    At this point its good to know everything.

  • Scammi03

    Guest
    September 29, 2025 at 5:03 am

    You should do both. SEO isn’t dead or going away and AI optimization is just as much a part of it as normal search. My current company saw customers increase nearly 40% from organic search last quarter.

    Guess what, the biggest thing in PPC is AI. But there’s still a lot you can learn and know how to do, including learning optimal campaign structure and know what optimizations you can still make while using a bidding algo.

  • MeVe90

    Guest
    September 29, 2025 at 9:55 am

    SEO is still very valuable, if you based your results on impression/click you will find an huge drop due to AI, but that’s due to informational query, for that people will find AI overwiew good enough instead of having to visit your article.

    For services and products people will still need to enter a website and the overall conversion should be still about the same.

    Also I don’t think PPC to be more stable or anything, things are changing a lot here too with cpc keep increasing and Google pushing AI a lot and there may be a day that will remove the more manual/controlled way to build a campaign altogether.

    The AI overview is also coming into PPC, there will be sponsored answers but we are not going to bid on a query but more into a concept, so I suspect there will a lot of low quality click without much control from it.

  • Prestigious_Pitch_34

    Guest
    September 29, 2025 at 10:47 am

    This is such a smart strategic question, and you’re right to be thinking ahead! From what I’ve seen, PPC has been surprisingly resilient because ads still show prominently even with all the AI changes. Plus, PPC skills translate well across all major platforms – Google, Meta, LinkedIn, Amazon.

    Your SEO background is actually a huge advantage in PPC. Understanding search intent, keyword research, and user behavior gives you a massive head start in paid search. Many successful PPC managers I know started with SEO foundations.

    The career prospects are definitely solid – companies always need people who can manage ad spend effectively and show clear ROI. The combination of both skills makes you incredibly valuable for full-funnel marketing roles.

    I’d say go for it, especially since you can always fall back on SEO while you’re building your PPC expertise. Happy to share some getting-started resources or certification paths if you’d like!

  • s_hecking

    Guest
    September 29, 2025 at 12:55 pm

    PPC has its own set of issues related to Google’s AI push. Google black-boxing data, wacky ad placements, LSA changes, etc.

    As for SEO, GEO is mostly people AI-washing SEO tactics. 90% of your skills will translate to a good AI-SEO. Clients and hiring managers are still pretty clueless as to what GEO really means. It all feels a bit like a scam or way for agencies to sell GEO.

    My gut feeling is Google has such bad AI-FOMO they’re pushing it hard at the expense of customers and advertisers. So whether you’re in SEO or PPC there’s really no escape. When this AI hype bubble bursts, things should settle back down but I don’t know when. In the meantime I would learn as much as you can (paid ads, analytics, scripts, security tools, etc) to help future proof your career.

    I think some of the same frustrations you have with SEO also exist in PPC unfortunately.

  • Single-Sea-7804

    Guest
    September 29, 2025 at 4:38 pm

    Don’t switch entirely, keep the combo. Look for marketing manager or growth lead positions. Having this multifaceted approach helps alot.

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