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Pinterest Ads driving Good Traffic but very High Conversions Cost.
Posted by on May 2, 2021 at 7:17 amOur target demographic is females ages 13-22 and we’ve seen great results with our FB/IG ads. Our products definitely match the consumer profile of a Pinterest user. **However, these are our results in the last 30 days with $225 spend:**
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-1000 users from Pinterest to our website
-Average Page/Session 3.65 (higher than any other traffic source)
-Average Time/Session 1:30 (higher than any other traffic source)
**-14 Conversions with $16.10 CPA. On FB/IG our CPA is $7.**
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I talked with a Pinterest rep and he said the click through rates on our ads are far above the average on Pinterest, and Pinterest traffic seems to stay on longer than any of our other traffic. **However, I’m confused why the cost per conversion is so high?**
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Has anyone had success with Pinterest ads? Our products are a definite fit for the audience and what’s searched for on the platform.
I appreciate all of your help!
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All new posts need a flair going forward
byu/JonODonovan insocialmedia
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