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PC and Phone separate ads
Posted by on September 11, 2025 at 12:45 pmPC and Phone separate ads
Do you think it makes sense to focus PC advertising only on form and email conversions?
I provide web design services, and my PC and phone ads are separate campaigns.
Is it reasonable to set the PC to only handle form and email conversions?
Or should it also be configured for WhatsApp and phone calls?
Location: Turkey
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1 Reply
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That’s pretty old school. Separating campaigns by device type isn’t beneficial in terms of performance except in very unique cases.
I would combine these. As for call tracking, yes you should track calls from computers… normally that would include calls from ads and calls from the website. This can be implement with Google’s tracking tag or a 3rd party service like CallRail.
Similar for WhatsApp if it can be tracked for computers… I don’t know personally.
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90%+ of users use Meta mobile…..only 10% use desktop for that platform.
Meta’s algo optimizes much better than Google on these types of approaches. If it was Google I would split them up though.
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