I have a Sports Handicapping website and I was looking at running PPC ads. My question is can this be done on Google? Or are there other places I can run this on? Any recommendations on such places?
Start with keyword research by identifying the most common keywords people use to search for businesses like yours. Use Google Ads Keyword Planner to choose a targeted area, check the monthly traffic and bidding, and then decide whether to proceed with Google Ads based on that information.