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Paid Media Strategy for a Fitness Brand
Posted by on August 30, 2025 at 9:50 pmYou are managing ads for a premium gym chain expanding into a new city. The goal is to drive free trial sign-ups and eventually convert them into paid members.
The client has approved an ad budget of $3,000 for the first month, split across Google Ads & Meta Ads (Facebook/Instagram).
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1 Reply
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Just DMd you.
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Premium gym chain has $100/day for advertising?
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No DM here, I’ll give it to you for free. Make the brand fund a grand opening event with a few giveaways, etc. At the event, every free trial gets an entry for a free membership.
Use the 3K to promote the event(and the details of free trial gets entry for membership). 3K, all on insta, only for 10 days leading up to event.
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Focus the ad budget on Meta+ good creative is important
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Spend most on Meta with geo targeted lead ads offering the free trial, retarget site visitors and engagers then use Google Search for high intent keywords to capture ready buyers.
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