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Our creative production bottleneck turned out to be a communication problem not a capacity problem
Posted by on December 31, 2025 at 1:36 amWe kept thinking we needed more designers because creative was always behind, then turned out the actual production time was fine, it was all the back and forth eating up weeks.
So I mapped out our process and found the bottleneck was between the strategist and the designer. The strategist would write a brief, then the designer would interpret it wrong, rounds of revisions, strategist frustrated, designer frustrated, everyone miserable 😂
The fix was embarrassingly simple… started including visual examples with every brief instead of just written descriptions. When the designer can see exactly what style we're going for there's way less interpretation needed.
First pass concepts now hit the mark maybe 70% of the time vs 30% before, so fewer revision rounds means faster delivery means happier clients means designers not working overtime constantly.
We were about to hire another designer for 60k+ when the actual solution was just communicating better using a $100/month tool lo
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1 Reply
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What tool do you use for the visual briefs?
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30% to 70% first pass accuracy is huge. How long did it take to see results?
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Almost hiring someone when the process was the issue is relatable. Done the same.
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Do strategists find the reference examples themselves or is that another bottleneck?
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