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Our CEO wants to build authority but does not believe in creating consistent content…
Posted by on January 27, 2026 at 10:32 amI’m looking for clarity on something. From what I’ve learned so far, building topical authority often involves consistently publishing high quality content around topics your audience actively searches for, reads, and asks about.
This year, our marketing lead suggested creating more content around those demand driven topics, in the form of blogs. He believes that creating SEO & GEO optimized blogs (consistently and high quality) is one of the key to building authority. However, our CEO disagrees… he does not believe that creating more blogs will help us and it's better to focus on other initiatives
From an SEO perspective, is the idea of using content around searched topics fundamentally sound, and is the disagreement really about blogs as a format rather than the strategy itself?
Separately, we’re planning to work with an agency on backlinking in the coming months, but I want to first understand whether our thinking on content and authority is aligned with best practices.
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1 Reply
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I like your CEO.
Tell him to open his wallet an buy links.
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What do you see when you search around those topics? Blogs? Videos? News articles?….
That should give you a good idea of current best practices.Would love to know what the CEO meant by other initiatives? TV advertising? PR? Radio? Outdoor? PPC? TikTok? Youtube?
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>From an SEO perspective, is the idea of using content around searched topics fundamentally sound, and is the disagreement really about blogs as a format rather than the strategy itself?
Yes. Unless you can acquire authority elsewhere
There are 2 systems in Google:
1. Ads. Ad Rank = $bid X Quality Score
2. Organic. Rank = Relevance X Authority Score
One way to develop Topical Authority is to rank for a topic and pass that to other pages.
Otherwise he’ll have to find TA via other spaces – PR, Partnerships or buying links
>From an SEO perspective, is the idea of using content around searched topics fundamentally sound, and is the disagreement really about blogs as a format rather than the strategy itself?
Depends on who you speak to, how you find them, are they recommended, do thy understand content or do they understand SEO…
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