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our brand doesn’t show up in the product grids for our own products
Posted by on October 24, 2025 at 3:08 pmhi
we are an ecommerce fashion dtc brand and are quite known in our product segment. Our brand exist for a couple of years, we are performing well organicly. New product category pages have strong rankings for generic transactional keywords.
But I dicovered something weird since the product grid feature was released:
Our shop isn't listed as a merchant for our own products which is weird. Let's say someone searches: "{brandname} + backpack black"
Google shows multiple of our black backpacks in the product grids. But only one of like six listings shows our own shop as a merchant at all. The other ones only show retailers like amazon, zalando and so on…
I mean its not unusual that the first suggested merchant is amazon since sometimes they have the better prices but usally you can find the dtc brand shop below that but for our products you only find retaillers which is quite frustrating. We are already active in google merchant center. Our product feed looks good, i also can't find any issues with structured data.
I crawled the shop using screamingfrog with the GoogleShop user agent to check if the shop behaves differently for this specific crawler but it looks normal as well.
does anyone of you experience something similar? Any ideas what i could check to fix the problem?
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1 Reply
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not exactly sure what you mean by “product grid”. You mean the Google Shopping products?
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When you say your product feed looks good, does that mean the product feed is SEO optimized?
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Yeah, that’s been happening to a few brands lately — Google’s product grid can favor larger retailers even if the brand’s feed is solid. Double-check your GMC for product IDs matching what resellers use (GTIN mismatch can make Google treat theirs as the ‘primary’ offer). Also make sure shipping/pricing data is complete and competitive. Sometimes re-verifying ownership + resubmitting the feed helps, but honestly Google tends to prioritize merchants with more purchase history unless you’re in the ‘brand manufacturer’ program.
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