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“Other” keywords & rules
Alright…fairly new to google ads. What’s the deal with the “other” kw’s? States that they’re low enough to not be worthy of listing, but I call BS because 1. There’s many kw’s that have just one click (brand new company and campaign) and 2. these “others” are getting more clicks than some of the most obvious kw terms…
I opened up google editor and I noticed there’s a CRAP TON of rules in there that are auto created and who knows what half of them mean…I’m wondering if the “other” is somehow being filtered to other because of some of these rules and also…how to interpret the enormous amount of rules and ensure that they’re not hindering my campaign in any way?
TIA!
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