-
Opinions: bringing in a growth partner for a small UK business?
Posted by on September 24, 2025 at 8:47 pmHello All,
I run a small but growing Yorkshire-based service business serving both residential and commercial clients and I’m exploring the idea of bringing on a growth partner.
The role would involve helping with:
- SEO and organic search strategy
- Website development, optimisation, and management
- Google & Facebook Ads creation, monitoring, and optimisation
- Social media management and content creation
- Media creation (images, videos, ad creatives)
I’m not looking to hire someone in the traditional sense — the idea would be to offer some combination of profit-share or equity in the business potentially with a small upfront fee, but only tied to actual measurable results.
I’m curious about:
- Whether this type of arrangement sounds reasonable to potential partners
- How much ownership is fair to give away for performance-based results
- Any experiences people have had with growth-partner setups in small businesses
I’m not asking for legal advice, just general thoughts and opinions from people who have either done something similar or thought about it.
I also understand that what may be reasonable may depend on current turnover, assets etc…
Thanks!
-
1 Reply
-
Sounds great and I think you will have many takers.
If Website Squadron did social media I would jump at the opportunity.
-
Correct me if I’m wrong, but based on your description, they do all the work and you give them a percentage if it goes well. Is that correct?
-
Sounds fair in theory but most legit marketers prefer retainer/fee over equity unless the business has huge upside. If you go the profit-share route, make sure KPIs + exit terms are crystal clear so you don’t get stuck overpaying later.
Log in to reply.