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Once very profitable Ads suddenly inprofitable
Posted by on January 15, 2021 at 9:27 amHello friends, I am really frustrated.
My first Dropshipping Stote generated 16k in Revenue for me within 6 weeks with a 25% profit margin.
Although I started doing LLAs, CBOs, tried new campaigns and creatives, somehow I am losing money since 3 days ago.
I stopped my ads and am really uncertain at what to do, since I dont want to lose the money again that I made.
I still have a good CTR and website visitors, but somehow the conversion rate is too low. How can that be? Facebook feedback score?
I had to ban a lot of users due to repeatedly insulting my online shop for selling something thats available cheaper on amazon.
I don’t think the product is dead, sales are still coming in, but just too few.
Any help would be hugely appreciated. Thanks in advance !!
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4 Replies
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Audience saturation? What’s the ratio of audience to total impressions? Also, what’s the campaign goal – is it click throughs or is it conversions? If it’s the former it might be that Facebook is showing your ads to people who are clicking but not converting.
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Hey man, in the same boat here.
I don’t dropship, I run ads for my clothing brand. But from the last three days my conversions have pretty much dropped to 0….
Don’t know what to do either…
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Wish I could help man I’d have to see the data. Just for perspective, I’ve created hundreds of ads and I only keep like 5% running long term. Some continue to give fruit and some die off. Try dynamic catalog ads. They might surprise you
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Curious how they have been performing the last few days? We seen a massive dip (profitable to unprofitable) with our jewelry company which did multi 6 figures last year. All in the span of 3-4 days, very weird.
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