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Old and not valuable content – noindex or unpublish?
Posted by on May 11, 2021 at 4:33 pmI have over 100+ blog pages on my site that are old and provide no value – low impr/clicks, no SERP. None of them is cannibalising keywords but they might have content that could be wrong or misleading because it’s old. I wouldn’t be able to optimise them all so I wonder which of the following options is recommended:
– tag the blog pages as no-index
– unpublish and redirect to pages
– unpublish with a 404 error
– unpublish with a 410 error
Thanks for your help!
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4 Replies
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My suggestion :if there is no cannibalization issue,
Let it be there, Make use of it for internal linking.
Link it to your money pages. -
I’d say that because you’re still getting some clicks, you’re best bet is to redirect them to a new page with new information. If you don’t have a new page with updated info create it, then add a blurb on the top of the old pages saying “hey this is old, go here for new” –> I’d say this is the best SEO play so you can maximize what you have. After a few months/weeks you can just to a straight redirect as your new page ranks
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Do these pages provide value for users? If not, delete them.
Use 301 redirects where appropriate.
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Yes! My site saw HUGE improvements after site pruning. Remove these pages from your sitemap and redirect them to your homepage or a similar, updated article. Google looks at your site quality overall and too many irrelevant pages can drag you down!
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