• PPC

  Noticed our Google Ads CTR dropped 15% across all accounts after the latest interface update. Anyone else seeing this?

  Posted by joy_hay_mein on December 13, 2025 at 12:00 pm

  

  We manage about 15 Google Ads accounts. After the latest interface update (the one that changed how headlines display on mobile), CTR dropped 15-20% across most campaigns.

  Same ads. Same targeting. Same everything. Just lower CTR.

  At first I thought it was seasonal or something with our targeting, but it's consistent across different industries – B2B, e-commerce, local services. All seeing the same trend starting around the same time as the interface change.

  Could be coincidence, but feels too consistent to ignore. Anyone else seeing CTR changes recently, or is this just us?

  joy_hay_mein replied 2 weeks, 5 days ago 1 Member · 0 Replies
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