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Newbie needs help with “404 Not found” report. My website traffic dropped after Migration.
Posted by on February 24, 2021 at 8:58 amHello everyone,
After migration from custom to wordpress website traffic dropped suddenly. The previous one had many
pages withoud traffic and I decided to not create their respective pages into the new one. But the search console reports over 1000 pages (not found) and they are excluded from the index. Do you think that I must redirect all these page altough there is no relevant content or I should’t do anything. Do you think that this is the reason for the lost traffic. Thank you! -
2 Replies
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Redirect only if it leads to relevant page. If not then let them be 404 and watch the dynamic of your traffic and positions for a month or two.
Also there always will be a drop after migration, especially if tons of URLs of website changed. I’d suggest you to watch the dynamic for a while and adjust your strategy to match the situation in month or two.
While you waiting you can analyze your new pages, try to identify any potential problems with content or code. -
This behaviour is usually with migrations. Usually it’ll return over time. Keep an eye on it over time to see what happens
What was the internal links like from those pages that didn’t receive traffic? From Google perspective, your website just lost a tone of content. It may be re-adjusting itself to the changes you’ve made.
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