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New to running ads — how do you avoid wasting money just to learn creative doesn’t work?
Posted by on January 31, 2026 at 7:34 amI’m pretty new to marketing and recently got tasked with running a few social ads for our company.
I’ve gone through the usual guides on setup, hooks, testing frameworks, etc.
Launched a couple of creatives last week and most of them flopped.
The frustrating part is that the only lesson was “this message didn’t land,”
which feels hard to know before spending money.
I get that testing is normal, but I’m curios:
– How do more experienced folks sanity check creatives before launch?
– Or do you mostly just test small and accept some wasted spend as tuition?
Trying to learn how people actually make these calls in practice.
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1 Reply
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First try to shortlist your competitors and see what ads are getting more engagements then you need to replicate with same with different hooks.. fb and tik tok both have feature to check competitor ads
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