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New to PPC – Looking for Suggestions for Google Ads
Posted by on January 3, 2026 at 1:23 amHello! I built a small business two years ago and am trying to drive clicks to my "we buy" section of our website. Think of those "we buy gold" type of businesses, but for a specific product. I have been running google ads specifically to our "we buy" page, at $15/day and getting around 30 clicks a day. It looks like all of the traffic hits at 10am before immediately falling, I am assuming when my budget is depleted. Are there any guides or recommendations on how to lower my cost per click and increase clicks? The simple answer, at least according to Google, is to increase my daily ad rate. Thanks!
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1 Reply
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To reduce the CPC, use high-intent keywords with landing page relevancy. Budget depends on your goal.
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$0.50 CPC for “we buy” keywords is actually pretty decent depending on your niche. the real question is: are those 30 clicks converting? if not, more clicks won’t help.
quick things to check:
* run ads on a schedule. if budget burns by 10am, you’re missing people who search in the afternoon/evening. set ad scheduling to spread it out or focus on hours that actually convert
* check your search terms report. you’re probably paying for garbage clicks on irrelevant queries. add negative keywords aggressively
* if you’re on smart bidding, try manual CPC to control costs better at low budgets
* $15/day is tight. google’s algorithm doesn’t have much room to optimize. if you can bump to $25-30 you’ll get better data fasteralso: 30 clicks/day with zero conversions = landing page problem or wrong audience. 30 clicks with some conversions = just scale what’s working.
what’s your actual conversion rate right now?
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You don’t say what Google campaign type you are running. If it display for some reason or if you have the display network setting checked on your campaign… turn that off.
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You need to set up conversions before you worry about anything else. Ideally offline conversions but at the very least a contact form and phone call (using Callrail, not click to call). Just did exactly this for a gold for sale company in Atlanta.
There are ton of other steps you need to do, but none of them will matter match without conversion tracking.
Some other quick wins are using search with exact match terms (to start). No PMAX or Smart Campaigns. Make sure location targeting is set to “presence”, not “presence or interest”.
Be cautious of following Google’s guidance. They will lead you astray.
Feel free to reach out if you have questions!
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