New supplement brand using meta ads (crazy CPA)

[SwimmerSeparate3494]

the problem isn’t the product or the ads — it’s that you’ve been making changes every couple of days and the pixel has never had a chance to learn anything. every time you touch the ad set, duplicate it, or swap creatives, you reset the learning from zero. meta needs consistency to optimize.
the $500 CPA isn’t a signal that the ads don’t work — it’s a signal that your pixel has 2 conversions and doesn’t have enough data to find your buyer. at $100/day in the supplement space with $110 CPM, you’re paying a lot for data that never accumulates because you keep resetting it.
what i’d do right now: stop everything. one ad set, 3 ads, don’t touch anything for 7 days minimum. if after 7 days you don’t have at least 5-8 conversions, the problem is budget or niche — not the creatives.
but what concerns me most is the <10 seconds on the landing page. before spending more, that’s what needs to be figured out. what’s happening when mobile traffic lands on your page?​​​​​​​​​​​​​​​​

[ppcwithyrv]

Yes, leave it alone now — you’ve made enough changes that the account likely has no stable signal to learn from. The bigger issue is probably weak offer/ad-to-page fit and optimizing for purchases too early on a new brand, not just Meta “needing more time.”

[ataq]

ran meta for a supplement brand (heart health adjacent, collagen/joint space) before I went all-in on Amazon. what you’re describing is pretty classic early-stage meta behavior.

the $500 cpa on day 10 doesn’t actually mean the account is broken. meta needs conversion data before it can optimize spend and right now it has basically none. the issue is that stopping and restarting ad sets and duplicating them resets the learning phase every single time, so you’re perpetually in day 1. pick one setup and leave it alone for at least 10-14 days.

the <10 second session time is the actual problem here, not the ads. if people are clicking, landing, and leaving in under 10 seconds the creative is setting a wrong expectation about what they’ll find. the landing page and the ad need to be saying the same thing. what does the first 3 seconds of the page look like on mobile?

[danimaterano]

You’ve done many changes on few days, your account does not know what to optimise for.

[SomebodyFromThe90s]

At that CPA, I would assume the system is learning from weak signals, not that it just needs more patience. When Meta is dumping spend and visitors are bouncing in seconds, the fix is usually tighter offer message fit and a cleaner post click flow before you touch scale again. Shariq

[fathom53]

Stop touching the campaigns and starting over from scratch. Each time you make a change, you asking Meta to start over and hope they get something right. You need to let things settle and see where things end up.

[QuantumWolf99]

Your CPM is insane because you’re in a regulated category. I run supplements for ecom clients… Meta throttles health claims hard and compliance issues kill delivery.

Stop changing stuff daily. You need 50 conversions minimum before the algorithm learns anything. At $500 CPA that’s $25k in testing budget. Try leading with education content first then retarget converters… cold traffic won’t buy supplements at premium pricing without trust building.

[ppcbetter_says]

How much does your product cost? Have I heard of it before?

[Far_Move2785]

Sounds like you’re hitting some classic early-stage supplement ad challenges. Meta can be brutal for new brands, especially in a competitive space like heart health.

A few tactical tips that might help your conversion game. First, those floating CTAs can actually hurt conversion – consider a more direct path to purchase. Your high-education audience wants clear, credible info. Test moving your product section higher and making the value proposition super crisp in the first fold.

For audience targeting, you might want to layer in some behavioral targeting beyond just demographics. Think about adding lookalikes from similar supplement purchasers or health-conscious consumer segments. Facebook’s algorithm gets smarter when you give it more signals.

Pro tip on tracking: make sure your pixel events are firing correctly. Sometimes the purchase event gets wonky and you’re not seeing actual conversion data. Double-check your event setup in Events Manager.

Quick pro recommendation – I started using deep links for my supplement funnels and it cleaned up my mobile conversion leak. https://tryhoox.com helps route mobile traffic way more smoothly, which matters a ton in health/supplement spaces where people often browse on phones. Might be worth checking out for your setup.

Keep grinding – first 30 days in supplement ads are always a learning curve.