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New SEO Project, 1 Month In. Low Traffic, Feeling Stuck. What Should I Focus On?
Posted by on February 22, 2026 at 12:14 pmHey everyone,
I need some honest advice from people who’ve been in the trenches.
I recently took on an SEO project for a client in the marketing/paid ads (targeting home services business) space. I built the website completely from scratch:
- did the content planning
- created service pages
- industry pages, blogs, homepage, and all the core pages (basically, everything total 18 pages)
Now it’s been about a month (20 days to be exact). I have also resolve all errors and index all pages.
According to Google Search Console, we’ve got around 1,000 impressions and about 8 clicks so far.
So traffic is obviously very low. I understand the site is brand new, so this isn’t shocking… but I have to report to the client monthly, and I feel stuck on what the right next move is.
I’m handling this project alone, so doing myself strategy, content, technical, everything.
And right now I’m confused about prioritization:
1- Should I focus more on building backlinks at this stage?
2- Or should I continue creating new pages?3- If content is the focus, what kind of pages should I create now? More service pages? Blog content? Case studies?
4- Should I publish daily (1 page per day)?
5- Or publish 2–3 strong pieces per week and spend the rest of the time on link building?
Since it’s a new website in a competitive niche (marketing/paid ads), I know authority will take time. But I don’t want to just “wait.”
I want to move the needle strategically.
If you were in my position (month 1, low traffic, new site, competitive niche).
what would your roadmap look like for the next 2–3 months?
I’m trying to balance:
– Content velocity and quality
– Backlinks
– Technical improvements
– Realistic client expectationsWould really appreciate any guidance from people who’ve grown new sites from zero.
Thanks in advance 🙏
Edit: there is one thing to add here, my client is a small team targeting home services businesses. But the issue is that they are targeting both USA and Canada clients, so how should I create a strategy for this?
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1 Reply
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Your strategy should have the answers to all your questions.
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backlinks backlinks backlinks
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Do some PR to gain backlinks and boost overall branding, content alone won’t help for new site, also buying backlinks are expensive.
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