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New Best Practice? Having “Home” in the title of the homepage?
Posted by on April 15, 2021 at 2:33 pmI was under the impression is that the best practice was to have the title of a site’s homepage contain keywords, etc, then the name of the org/biz.
Lately, I’ve seen quite a few larger organizations with “Home – {company name}” as the title for their home page, and not the usual “Home Decor for people who think they are radios – {company name}” approach.
As SEO is an ever-changing world, I wasn’t sure if there was new thinking on this that I haven’t come across.
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5 Replies
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Yeah. Seems like a great way to increase click through rated.
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I see this alot in WordPress sites, I don’t know if this is best practice, but I just see a lot of people with <page name> | <site name> programmed into their title tag.
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Nothing has changed. Homepage is still meant for ranking brand keywords. Only in specific cases it should be ranking for something else.
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“Home” isnt effective, sure it says what it is which can hint at a better user experience, but the homepage is the most “important” page on a website and so it should sell. Just look at ikea for example:
1. Home – IKEA
2. Furniture & Home Furnishings – Find Your Inspiration – IKEAWhich one sounds better and more clickable? 2 of course. In this case its about click-through rate not user experience.
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I think it’s the default for most WordPress themes. So it’s either laziness or unawareness.
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