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Need some professional opinion!
Posted by on December 1, 2020 at 8:48 pmHey all! Hope everyone is having a busy holiday and staying cheerful! Recently I have been given the privilege of maintaining our companies Instagram and have been having a lot of fun doing so. I work at a very nice guitar shop that specializes in higher-end guitars and basses. Currently I sell a decent amount of instruments through social media but was wondering if I could get some professional opinions on our page or tips that I can use to improve. I understand that likes aren’t currency but they do help us to get more engagement and calls to the shop. Basically I want to see what I’m doing wrong and what I can improve on. You can find us here @replaygx
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3 Replies
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I think this is actually pretty great, you’ve got a nice aesthetic, photos are decent quality, your fan base seems as engaged as you can hope for organically. Nice work!!
I would suggest using better, more niche hashtags, 30 hashtags, and also using local hashtags to get in front of people looking at #tampafl or #downtowntampa whatever other hashtags are trending in your area, including your area code. Also branded #replayguitar or #replaygx or similar.
Good luck!
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Looked over your page, the guitars are gorgeous! I’m low key jealous lol. About the page, you’re doing a lot of things right: you’ve got IGTV, short videos as posts and looks like you’ve got some reels going too.
One thing that did stand out is your use of hashtags. The keywords you’re using aren’t long tailed and have a ton of competition so they’re probably not doing you much good. I would research what’s trending locally in your area to capitalize on musicians that can come in to shop.
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Agree with the comments! Your feed looks good – and those guitars rock! Alos checked your stories and they’re pretty good too.
Opportunities:
1. Hashtags – you can use maximum of 30 including niche hashtags. Don’t forget local hashtags like #tampapeople #tampamusicians #tampamusic #tampamusicscene so you can get in front of local people with interests in anything music, guitars included.
2. Story Highlights – this can be valuable to people browsing your page and want to look on particular guitars. Assign a story highlight for each of your guitars so they’re organised, structured and easily accessible to users.
3. Caption – maybe you could also incorporate trivia or interesting info about the guitars for engagement?Good luck and keep rocking!
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