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Need help with targeting Facebook custom audience list through pageuid
Posted by on July 23, 2020 at 8:52 pmI want to target some very specific business owners, so I thought getting a list of Facebook pages with their pageuid and targeting them using Custom Audience would work.
At first, it said that I needed a list longer than 1000 entries for it to be used as the audience, but now that I do have it, it doesn’t give any errors and it says the ad is active, but still there are 0 impressions on the ad.
I tried creating a look-alike audience but it says I need a custom audience with a list larger than 100 customers so, for some reason, it isn’t picking up the customers from the pageuid.
Any advice on what’s going wrong? Is it that targeting Facebook pages isn’t a smart move? If yes, how can I target certain business owners because my business relies on the customer being a business owner.
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1 Reply
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You can’t build custom audiences based on Facebook Page ID’s. The closest thing to targeting a Page on FB is via Interest targeting, which are effectively tied to pages for the most part.
If you wanna target business owners, you would have to approach it different using existing FB data within Ads Manager or take a risk with a 3rd party (FB puts all the danger on you) to use Custom Audiences via an external vendor.
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