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Need help with Google ads campaign, only receiving job inquiries.
Posted by on June 15, 2024 at 10:53 amI am working in a logistics company and management has allocated certain budget to run Google search ads. But it's been 3 weeks and we have only received job inquiries. We have added job related keywords as negative. But there is no improvement in valid inquiries.
Can someone please help.
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1 Reply
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I’ve just helped someone on reddit out with a similar situation and think I might be able to lend a hand here. Happy to hop on a free call with you to see if I can’t get you some quick notes. Dm’d you
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We would need more detail about the campaign settings to help you through
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Its your landing page. The ads to, are you having such disclaimers on the landing page as well. I would even have a button saying “job enquiries can be found here,” or “this is for sales enquiries only”. The LP should be the final vetting. People are desperate right now.
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If you have put the proper negative keywords, then check your landing page and make sure that there is CLEAR language that you do not accept job inquiries. What I did personally for a local service company was to install a contact form spam blocker that allows you to put certain keywords to block from submitting a form.
Whoever uses those specific keywords will get a prompt saying ” we don’t accept X offers” and they are not counted as a lead on Google Ads and they don’t even get a form submit/redirect page. See if your contact form has something like that.
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Go on your search terms report I believe it is, and then look at the keywords you Ads show for that lead to the job enquiries.
Add them to the list as well!
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