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Need HELP! Pause Google Ads campaigns or wait it out? Site loading issue
Posted by on August 10, 2021 at 3:17 pmHey guys, I’m currently encountering issues with a site I run google ads for that is beyond my technical abilities to fix. Developers are working on it, but I don’t have any real idea when it will be fixed. The result of the issue is massively increased loading time and my ads are targeting only mobile devices so the problem is magnified. Bounce rate is up considerably and our cost per lead is doubled so far.
My current campaign set up is a target CPA campaign with a 50% split going to a manual CPC campaign experiment. It’s been running like this for a few months.
At the moment, we’re burning money by keeping the campaigns running. I’m hesitant to pause the campaign because before this issue performance had been great and I don’t want to mess up the “learning” that the smart bidding has already done. Basically I don’t know how big of an impact pausing will have on the long-term performance of the campaign once resumed.
On the flip side, the more clicks that bounce the more I assume my quality score will suffer which will also hurt the campaign long term.
Do I pause it until the developers can fix it? Or wait it out and hope for a quick fix? If I can get an estimate on the timeline for a fix, where would you draw the line for pause vs wait?
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5 Replies
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If developers are likely to spend 10 days fixing the issue then it makes sense to pause. If it’s going to be up and running within 24 hours then leave it. And there isn’t much to worry about if you pause. Your campaign will pick up traffic and performance within few days.
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Really depends upon two factors: time and money.
Are you spending $10/day on the campaign? Leave it on. Are you spending $1000/day? Pause it.
Will it take 8 hours to fix? Leave it on. Will it take a week to fix? Pause it.
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Pausing for a few days would be fine but heading into a week and it’s like starting over potential. If the devs don’t know what is broken and you don’t have an ETA on getting it fixed. I would pause it at $3K / day. Spending money with poor performance and no end in sight for getting the load time fixed, is a recipe for disaster.
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I removed the adschedule day by day. I’ve done this several times and did not see any performance impact when I got back to the regular adschedule
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Pause it. This would actually be pretty bad training data for the algorithm since it’s wildly going to skew the parameters.
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