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Need help ! Google ads remodel
Posted by on September 13, 2025 at 3:50 amSo I have a flooring remodel company , I’m getting a good amount of clicks for 25$ a day , just trying to get data I have spent almost 200$ and not a single real call .
Yesterday had 30 clicks , 648 impressions avg cpc of .85c =total 25.57 spent for the day . I funnel them to my website where there’s a contact page . Anyone know what I can do? -
1 Reply
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85 cents per click for remodeling projects sounds incredibly low. CPCs to get high-quality traffic from actual homeowners should probably cost $25-$50 per click, depending on what geographic area you’re in.
Are you running Demand Gen, Performance Max, or Display campaigns? Search tends to drive better quality traffic if you pick the right keywords, but it’s more expensive. The other campaign types tend to drive very low-quality (or bot) traffic that will never turn into leads.
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This is a campaign set up for an expert. We see around $12-$13 per click and a high roi with 40-50 leads a week, between forms and phone calls, and 10-15 viable leads from LSAs, for most of our clients in a similar vertical. But it’s all search.
Only do search campaigns, use broad, and target a specific geographical area by city, not radius, make sure you have set times of day, and use the phone call extensions. Don’t use Google lead forms, keep funneling to ad relevant landing pages on your site.
Those are some basics without actually looking at it.
Other advice, you can’t optimize anything on a “day” of clicks. It takes time for google ads to understand what you want. One or two days of metrics are worthless, you need 30 days if you don’t know what you’re doing, and 10-15 if you do.
Also, to start, run with search partners on for a week or so, if you’re getting a bunch of junk, deselect search partners.
You can export the spreadsheet for the whole campaign, drop it into ChatGPT and see if it spits out useful info.
Lastly, you need proof, like reviews and stuff, pictures etc.
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Clicks with zero calls means the landing flow isn’t aligned with high intent, you need call extensions or a click to call landing setup because sending them to a generic contact page kills conversion.
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I’m happy to take a look over and give you broad recommendations. Zero pitch, zero cost, I’ve just had some amazing wins recently getting new ad clients and on a high, so happy to review your setup and give you some bullet points to focus on.
Send me a DM if you want.
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Switch off the search partner & display networks. Your CPC will skyrocket but your current pattern suggests these low CPC worth nothing anyway.
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A CPC of that sort isn’t possible if the clicks are the actual homeowners who would get the flooring remodel. Either you are not using high intent keywords so the traffic quality is junk or it’s majority spam / bot traffic.
You should first increase the daily budget to get at least 10-12 high intent clicks per day or the ad spend isn’t enough to make the campaign work.
One of the main reasons campaigns don’t bring any results in google ads is the budget, there is no alternative to that unfortunately.
You simply won’t gather enough data to optimize the campaigns & switch to smart bidding for better improved performance
When you do set the right daily budget, turn off the search partner & display network & pick to intent driven keywords that you need to added as exact or phrase match depending on the search volume
An example of high intent keywords is, “flooring model near me” & “best flooring remodel company”. While picking these keywords, aim for high intent & decent search volume
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Do you mind sharing your site? And a few screen shots of your account, feed, settings, goals, and campaigns + ad groups? So we can try and better answer/ respond to your question
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