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Need help explaining why we need landing pages
Posted by on July 16, 2020 at 4:00 amI run the social media for an company in the Caribbean. I was brought on for graphic design and posting PR related content to social media, but from what I’ve studied, leads should be funneled to a landing page.
My proposal:Funnel potential customers via various ads that showcase specific products/services to landing pages that contain contact forms.Once someone contacts us, they’re a lead. We contact them to see if we can help them with out services/explain why we’re great for them/convert them.
The argument against it:”We already have a contact form on the website for general inquiries. When anyone has a question, they can just come to our website then we’ll answer their questions as we’ve been doing”.
Is my approach really redundant?I think I’m taking a more proactive/aggressive approach to getting leads, but **I need help explaining why my approach is better.**
Note:I knowi n theory this would be a lot simpler if ads link to landing pages with a product that can be purchased right there, but that’s not an option. The public has to be contacted by us to be made a customer.
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2 Replies
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I agree with you here’s some reasons why
1. Messaging in ads should be aligned with messaging on lp for better conversion (intent)
2. Focusing on specific services/ products on lp more likely to convince than general messaging from a hp
3. Contact forms on lp can be larger/ more visibleGood luck
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Find out how many people land on the page from the ads and where they click and how many people drop out at that point etc so you have proof that you need a clear call to action on a landing page . Then tell management you want to do some A/B testing with the normal page and with a landing page with a clear call to action so you can determine if the landing page works (it will).
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