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Need Feedback on Low-Converting B2B Mineral Search Ads – PPC Advice Wanted
Posted by on February 24, 2026 at 5:13 amHi everyone,
I’m running a Google Search Ads campaign for a B2B mineral business (abrasive sand) targeting industries like blasting, cutting, surface prep, oil, water filtration, and shipbuilding. Our audience includes end users, traders, and exporters across Malaysia, Indonesia, South Korea, and Vietnam.
Here’s the performance from Feb 01 – Feb 24:
Clicks: 186
Impressions: 2.4K
Conversions (lead form submissions): 2
Cost: 8k Inr
CTR: ~7.75%Observations:
CTR is strong, so ads seem relevant.
Conversions (lead form submissions) are very low despite clicks.I suspect the issues might be:
Landing page not fully addressing B2B buyer concerns (specs, MOQ, certifications, credibility).
Intent mismatch — some clicks may be research-focused.
Conversion friction — no easy way for early-stage visitors to submit inquiries.I’d love to hear from this community:
How would you optimize a landing page for B2B mineral buyers?
Any keyword/negative strategies that work in niche, long-cycle B2B industries?
Any platform targeting tips for these regions (Malaysia, Indonesia, South Korea, Vietnam)?
Thanks in advance for your insights!
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1 Reply
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Your keyword/query matching is probably bad. I wouldn’t expect to be able to make it work with the matching engines and algorithms available in those markets rn.
You’d need someone who is a Google ads expert, familiar with the industry, and fluent/native speaker of all relevant languages to go through the search queries and do a bunch of sculpting to separate buyer from research traffic to have a chance.
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7.75% CTR with 1% conversion rate points directly at the landing page… B2B buyers in industrial niches need specs, certifications, MOQ details and trust signals immediately visible, not a generic form.
The buying cycle here is also months long not days… add a lower friction CTA like a spec sheet download or sample request alongside the main inquiry form so early-stage researchers have somewhere to go without fully committing. Negative keywords around research terms like “what is” and “how to” will clean up intent significantly too.
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