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Need Advice: Optimize Current Google Ads Campaign or Start New One?
Posted by on October 22, 2025 at 1:41 pmI’m running a Google Search campaign in Arabic targeting calls/leads for mobile app development in the UAE. Quick stats (~70 days):
- Spend: 3,030 AED (~$825)
- Clicks: 240
- Conversions: 20
- CPC: 12.62 AED (~$3.40)
- CPA: 147 AED (~$40)
- Conversion Rate: 8.5%
I’ve tried switching bid strategies between Clicks and Conversions, but changing to Conversion tracking sometimes doesn’t show results. I use Exact & Phrase match keywords, a strong negative keyword list, and good ad assets/headlines.
Next steps I’m considering:
- Optimize current campaign: increase budget, switch to Target CPA ~$41, refine keywords.
- Start a new hyper-focused campaign: narrow ad groups, Maximize Conversions with Max CPC ~$4, then gradually shift to Target CPA aiming for ~$14.
Challenge: my target market is UAE businesses/individuals looking for mobile app development. Most keywords are low-volume, limiting impressions, clicks, and automated bidding data.
I’m unsure whether to optimize the current campaign or start fresh for better CPA and conversions. Any advice or similar experiences would be appreciated!
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1 Reply
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App development, or software in general, is pretty tough. I’ve found much more success with Max Clicks campaigns on highly targeted keywords, with proper negatives lists, than with Maximize Conversions or tCPA. They almost always greatly overbid.
You mentioned you have 20 conversions in the past 70 days, I’ll assume they’ve been uniformly generated, putting you on a rough 8 conversions in the past 30 trailing days, which definitely is too little to succeed on Max Conv or tCPA with.
A rough $40 really isn’t bad. Software development lead gen typically just has lower conversion rates than other types of lead gen.
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My main questions, regardless of all of this web KPIs you show me – how many of those conversions turned into real deals? A $40 CPA means nothing to you if your average deal is $1k+, but it could be bad if your average deal is less than $40 (however I doubt that considering your developing mobile apps which is usually high ticket).
First determine the real world results and then see if the campaign has generated any results for the business. Based on that you can ask this question and get your answer.
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Your 8.5% conversion rate is solid the issue is more about scale and cost.
I’d stick with optimizing your current campaign rather than starting fresh. You’ve got 20 conversions which is decent data, and starting over means going back to zero.
Quick suggestions:
•Switch to Target CPA but set it at $45-50 first (higher than current $40), then gradually lower it as the algorithm learns
•Consider adding some broad match keywords with strong negative lists – exact/phrase only can really limit you in low-volume markets
•Check when your conversions happen and adjust bids for those time windows
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