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Near 100% Bounce Rate on Real Estate Website.
Posted by on February 12, 2021 at 5:27 pmI’ve been building a campaign for months now on Google Ads, and no matter what I do, the bounce rate extremely high. It’s a webpage for a real estate development and it is constituted by only one page.
I’ve gotten my CTR on the Ads up to around 8% (I started on 2%) and the bounce rate hasn’t changed. I recently chatted with a Google Ads support person and he told me that the bounce rate could be that high because the webpage only has 1 page and there isn’t any link to anything else and that’s why the bounce rate might recorded as being high. So if the bounce rate isn’t indicative of how “well” the website is doing, should I measure it by session time (which in average is like 30 seconds)?
How do I know if 30 seconds is enough or too little?
I think it’s also important to mention that on the page speed insight and GTmetrix, the site has awful score. I’ve talked to the web developer company we hired and they say that the website is perfectly fine and that it doesn’t affect how users experience the site.
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9 Replies
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They were right. Your bounce rate is high, partly because there isn’t anything else to do on page.
A landing page is one thing but a one page site in its entirety is likely the culprit.
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Mate I strongly recommend to get some closer look on digital marketing, Google Ads and Analytics. Maybe I get it wrong but your question make me think you are very beginner in this field which make it quite irresponsible to spend money on ads.
1. Read more about how bounce rate is measured; 2. Don’t measure the performance of you ads by on-site behavior. Your site is supposed to achieve certain goal (eg, leads). Measure your ads performance by marketing/business goals. 3. That “web developer company” probably lied. Even if real UX is ok, low page speed affects Quality Score of the keywords which leads to grow in CPC
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Okay, so you’re getting people to click through. For what? What’s the purpose? Is there a call to action of any kind on your landing page? What is it that you want people to do? Make a phone call? Send an email? Stop by?
What’s the purpose of delivering all of this traffic to this landing page? What is it helping you accomplish?
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>I recently chatted with a Google Ads support person and he told me that the bounce rate could be that high because the webpage only has 1 page and there isn’t any link to anything else and that’s why the bounce rate might recorded as being high.
Well, yeah. If your website only has one page, bounce rate will be 100%. Session time will also be 00:00, because Google Analytics measures time when users visit a new page. If they only visit one page, it’s 0:00 minutes.
And even if you could track bounce rate, it wouldn’t be your KPI. You need conversion tracking to measure your success, and that’s the only thing that matters! If you want to look at how users interact with your website, there’s software like HotJar that can help you.
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Can you share the URL to the web page? As others have mentioned what is the purpose of your web page? What action are you hoping people will take?
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Your bounce rate is that high because it is a function of how Google Analytics functions. When a user enters the site, it fires a beacon and starts listening. If it never receives another beacon (page change, an event, etc), then it doesn’t have a point in time to track against.
You can use Google Tag Manager to fire additional timing events to give you both a more accurate bounce rate and more accurate time on page metrics. For example, you could fire a timing event at 45 seconds, if you would consider 45+ seconds to be a postively engaged user. If the user doesn’t stay long enough to hit 45 seconds, they’ll count as a bounce; conversely, if they stay and it fires, you’ll get your more accurate metrics.
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There is also scroll tracking that you can implement in Google Tag Manager. If someone scrolls to a certain point it triggers an event which is considered a non bounced session
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Bounce rate = # of visitors / # num page views ; so if your website only has one page; and 200 people see that page your bounce rate is 100%
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As others said, by definition the bounce will 100%, no other pages to visit.
**How many people you drove there and how many fill the registration form is the real issue.** Then you can see how much it costs per signed user and see if it’s worth it and /or make the necessary adjustments in ad copy, targeting etc. Personally, as a consumer, one page sites don’t do it, but other users might see it differently.
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