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My top 5 learnings from spending 200k on Facebook
Posted by on May 7, 2021 at 2:32 pm1. Always optimize for the intended result:
Facebook knows who’s most likely to purchase from an ad, engage with an ad, click an ad, or simply do nothing.If you’re optimizing for link clicks, Facebook is great at finding the people who are most likely to click on your ad. However, if you’re optimizing for purchase conversions, Facebook will show your ad to people who are most likely to purchase on your website. The same goes for every other objective option you can optimize for.
2. Know your numbers:
It amazes me how many business owners don’t know how much they can spend to acquire a new customer. You will set yourself up for success if you know your numbers. Metrics every business owner should know: break-even ROAS, break-even CPA, conversion rate, average order value. With these metrics you can optimize your campaign in a data-driven way.3. Analyse with enough data:
“This ad has spent €5 dollar, has 3 ATC but zero sales, what should I do?” We all know this guy who uses emotion analysing his campaign. To properly analyse campaigns we need the right amount of data. Don’t even look at an ad before it has spent 2x AOV.4. Creative is your targeting:
Creative > Targeting. The algorithm of Facebook is way smarter than us, with its machine learning it will optimize to show our ads to the best people available. Facebook is removing audience insights for example, because they want us to focus on creating content that converts they will take care of the best targeting, placements etc. Especially UGC is performing really well for us. If you are not using UGC you are missing out BIG TIME.5. Facebook Ad library is your best friend:
To know which creatives your competitors are running is an absolute goldmine of information. If a competitor is running an ad for a couple of months you can make an assumption that that specific ad is working for them. Take these keyfindings (Different angles, hooks, type of content etc) in account when shooting your creatives. Doing research will set you up for success.Would love to chat with you guys about your learnings! I answer all my pm’s.
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All new posts need a flair going forward
byu/JonODonovan insocialmedia -
Thank you for sharing this amazing tips I really want to know about how we can grow organically on Facebook is it possible to convert your lead 100 percent organically ?
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Very interesting read! I am a social media/content specialist but mostly focusing on organic. I am currently looking into turning more into social ads/ performance marketing. Would you have any tips on training/ certification? How did you get started?
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This was awesome! Thanks for sharing, saving this.
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Awesome read, I’m nearing my product launch and entering the ad development phase in a few months. This is definitely the most intimidating part for me, because the cost can be so high and that’s the real “sink or swim” moment. If the ads can’t convert, no matter how good my product is, no matter how unique, I flub. It’s causing a bit of mild paralysis, but reading stuff like this and keeping to my plan and basics is keeping my head on straight. Kudos!
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USG is a good tip thanks I’ll probably have some videos made
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What’s USG?
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