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My research on sponsorship activity (Twitter)
Posted by on December 21, 2020 at 7:58 pmI compiled a report recently that covers the activities of various brands on Twitter. The report is based on reliable indicators of sponsorship activity sampled over a limited time window. It currently shows the sponsorship graph between the sponsors (usually brands), influencers, and related users, as well as some preliminary analyses of the profiles and related hashtags used in the sponsorship campaigns.
I have shared it with a few colleagues and friends but wanted a broader input into potential extensions for this report and how it could be useful for a general audience.
If you are either a brand/sponsor or an influencer, and think it could be useful/interesting for you, please get in touch for access to the report. I would like to meet with you online in the next few days, and follow you as you read through the report and share your thoughts.
# Merry Christmas everyone!
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All new posts need a flair going forward
byu/JonODonovan insocialmedia
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