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My campagin for homecare company is for the life of me not converting, optimized everything but still (dutch)
Posted by on July 29, 2024 at 10:00 amSo this is for a dutch company. I have great CTR, great top IS impressions, good quality score ad. I have optimized the landing page, but for some reason I am not getting any conversions. Current strategy is to optimize for max clicks, and once I had a few conversions move onto optimizing for conversions. I'm starting to believe it's a problem with conversion tracking but I doubt it since the gtag works fine in debug mode. Has anyone ever had this happen?
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1 Reply
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Are you 100% sure you’re receiving conversions? As in they are receiving lead information. You’ve tried the form and it works, that shows up in the analytics.
If you’re getting clicks, and everything is “optimised” then you should be getting the form filled in. If you aren’t then there may be an issue with the form.
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I have the same experience. A good CTR and impression share can result from having a good budget and effective ad copy, but this doesn’t necessarily mean you’re attracting the right audience. It’s important to (check your keywords and search terms), and then assess the quality and clarity of your landing page. Additionally, install Microsoft Clarity to analyze visitor behavior.
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I have a framework for solving issues like this:
**Step 1: Conversion tracking**: test your setup with GTM preview mode. Ensure you’re using the latest GA4 tags.
You pass this step when you’ve tested all landing pages, forms, links, etc.**Step 2: Targeting**
Locations: check your location settings and advanced location settings to ensure your ads are showing to the right people.
Keywords: check your search terms reports to ensure that you’re actually getting the clicks that matter. Use negative keyword lists to fine-tune your targeting.
You pass this step when your “Where ads showed” and Search Terms report show that you’re only running ads in the right places on the right searches.**Step 3: Ads**
Are your ads specific enough? Make sure your ad copy is specific to your offer, exclusive to your audience and empathetic to the needs of your customers. Your ads should be just what your customers are looking for and ick to everyone else.
Are your ads specific to every keyword in the ad group? If not, divide them into ad groups with only 1 search intent per ad group.
You pass this step when you have Quality Scores in the 7-10 range and CTR above 8-15% (depends on your market and budget).**Step 4: Landing Page**: is it fast? Is it safe? Is your offer engaging? Is the CTA clear? Is it free of distraction? Does it look professional? Do your provide trust (case studies, reviews, etc)?
You’ll pass this stage when you’re getting conversions. If you’ve completed Steps 1-3 then you can test different offers and landing pages with Experiments in Google Ads or A/B tests in Clickfunnels, or other tools.
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