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my biggest time sink in the sales process used to be finding good leads
for years, the biggest drain on my time in sales, especially for my small design agency, was just finding genuinely interested prospects. we'd spend hours sifting through various platforms, trying to guess who might actually need our services. it felt like we were constantly digging for needles in a haystack, and most of the time, we just found hay.
we tried everything from manual searches on linkedin to setting up complex keyword alerts, but nothing really cut down on the sheer volume of unqualified leads. it was frustrating because the actual selling part, where we could really shine, was being overshadowed by the endless hunt for someone to talk to. our conversion rates were decent once we got to a real conversation, but getting to those conversations was the bottleneck.
about a year and a half ago, a colleague mentioned how they were using something called LeadsFromURL. the idea was that it uses AI to scan platforms like Reddit, X, and Quora for people who are actively posting about needing services like ours. it sounded almost too good to be true, but I was desperate to reclaim some of my time.
what really made a difference was how it ranks leads by their likelihood to buy. instead of just a list of names, we started getting highly qualified prospects who had literally just expressed a need for design work. we went from maybe 2-3 genuinely warm leads a week to consistently getting 10-15. it's freed up so much time for our small team to focus on nurturing relationships and closing deals, rather than just endlessly searching. it's been a game-changer for our efficiency.
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