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  • Multi-location business – branch pages or main homepage for SEO?

    Posted by Thriller2610 on October 17, 2025 at 3:12 pm

    Hi everyone,

    I just started a marketing role for a business with two branches in different cities. I’m trying to figure out the best approach for SEO, Google Business Profiles, and ads.

    Questions:
    • Should each branch have its own branch-specific page, or is it enough to use the main homepage for everything?
    • What works best for local search visibility and user experience?
    • How do top brands usually structure multi-location SEO and business profiles?

    Any insights, experiences, or resources would be super helpful!

    Thanks!

    Thriller2610 replied 7 hours, 33 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • joyhawkins

    Guest
    October 17, 2025 at 7:48 pm

    You definitely want a page for each branch that lists the address, phone number, hours, and photos.

  • Citrous_Oyster

    Guest
    October 18, 2025 at 2:11 am

    I did this for a barbershop client with multiple locations. We duplicated the home page and made each content unique for that location. They’re ranking number 1 for their services in each location now

  • satanzhand

    Guest
    October 18, 2025 at 6:24 am

    Home page – branding, nav and maybe linking to those pages for now
    Location page – summary and links to locations pages
    Location pages – every site / business is a bit different, but assess what suits you best mega business maybe you do countryshortcode/state/city/town thats the general pattern… keep it tight and free of spamming kws, just think does the hierachy make sense and is it people friendly.

    Probably for your business i’d be thinking domain/city or domain city/town something like that. You could also do city-location i’ve gone off that a little, but sometimes it suits. I’ll look at what bigger competitors are doing to, I’ll often follow what they have done, unless it’s not going to suit how things are ultimately done e.g. I don’t want massive long spammy urls. The bit that normally sells it for me is what locals would normally say… do they say Travis-county/austin or do they just say austin… or do they say Santa Barbara California (California/santa-barbara), your call ultimate as long as how you do it is consistent and not batshit out of whack with what others do you’re normally good.

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