-
Most Brands Don’t Lose Customers Where They Think They Do
Posted by on March 17, 2026 at 5:43 amMost brands think they lose customers due to traffic issues or poorly performing ads. However, for the majority of brands, the problem lies after the click.
The customer might land on a page that does not relate to the ad they clicked on. Or they might not find the expected follow-up after they show interest in the product. That’s where the major chunk of potential customers is lost.
The interesting part here is the impact that small changes make. Clearer landing pages, the use of time for the customer’s benefit, and more relevant follow-ups based on the customer’s behaviour, all this has been changing with the help of AI-based journeys.
A topic that comes up quite frequently when discussing strategy with the team here at Brilliant Brains is less focus on getting traffic and more focus on what happens after.
The growth lies there.
-
1 Reply
-
Absolutely most losses happen after the click, not before. Conversion optimization > more traffic.
-
I agree with this. Getting traffic is only one part of the funnel, what happens after the click matters the most. Sometimes users drop off because of poor UX, slow page load.
Another reason can be when **landing page doesn’t match the intent created by the ad**. If there is a mismatch between the ad and landing page content, users often leave quickly which increases the bounce rate.
Also, not everyone who clicks is ready to buy. Many people can be **still exploring and comparing options**, so if the pages doesn’t quickly show value, they move on to other site.Small improvements in landing page optimization and overall conversion flow can often make a bigger difference than just increasing traffic.
Log in to reply.