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Microsoft Advertising Network vs “Microsoft sites and select traffic”, which one actually avoids the most junk traffic?
Posted by on November 8, 2025 at 6:36 pmI’m trying to cut out as much low-quality traffic as possible from my Microsoft Ads search campaigns, ideally I’d like to show only on Bing, not all the random placements on MSN, Outlook, apps, etc. I know you can change the ad distribution but…
Here’s EXACTLY what Microsoft says under Ad distribution:
You can choose to show your ads on the following:
My question: If I choose “Microsoft sites and select traffic,” will I still be getting the same low-quality partner traffic….but now with no ability to see or block individual sites because of the reporting limitation?
Or is that actually a cleaner, more limited network that cuts out the garbage (even if it hides the data)?
Basically… if I want the purest Bing-only traffic possible, which option is better to pick?
- “Entire Microsoft Advertising Network” (so I can see and exclude bad sites), or
- “Microsoft sites and select traffic” (hoping it’s cleaner to begin with)?
Anyone can confirm which is better? Thank you.
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1 Reply
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If you want the cleanest, most reliable traffic, pick **“Microsoft sites and select traffic.”** That keeps your ads mostly on Bing and other trusted spots, not the random partner sites that cause junk clicks.
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